GM creates a virtual lab to get feed back on future designs
I am glad to report that GM is doing something that I believe is very clever.
On this “blog” GM is using a virtual studio to get feedback on potential new design ideas and concepts regarding future vehicles.
They are using a blog type format that marries virtual models, video, and consumer feedback. By presenting their concepts as 3D models (physical and digital) the consumer – you and I - can get a clear vision of what their thinking is like. Further more we can give feedback. GM is leveraging the power of social media to help guide its future.
It seems about time that the car manufactures listened to consumers. They also look like they are taking the green approach very seriously and developing some very innovative materials... like soyfoam and biopropylene. ( http://www.cereplast.com )Perhaps the economic crisis is exactly what the American auto industry needed to reinvent itself.http://www.flickr.com/photos/gmblogs/sets/72157621848251469/show/ (flicker gallery)
Posted by KÜNGDESIGN
